Serenity
Product
Branding

For this project, I had to create a fack product and company and come up with a package design, logo, site design, and business card. I created the company Serenity, which was a CBD cream for nighttime. I had to come up with a design that could be used consistently throughout the entire project and that also reflected the product and my designs. 

I faced a few challenges throughout this assignment. Most of which revolved around the site design and staying consistent with my images and color scheme. 

I created a few drafts and had different checkpoints through this assignment, but below I added my work in progress and sketches for my potential logos for my brand. I illustrated a surplus of different designs to give myself options before actually choosing one that I wanted to stick with throughout the whole project.