Logo Design, Website Design, and Corresponding Design

Developed a fictional brand, Serenity, a nighttime CBD cream, including logo, packaging, website design, and business card. The goal was to create a cohesive visual identity that reflects the product’s purpose and can be consistently applied across all touchpoints. This work demonstrates brand development, packaging design, and digital/print integration skills.

​

Disciplines:

• Brand Identity & Logo Design

• Packaging Design

• Website & Digital Design

• Print Collateral (Business Cards)

• Consistent Visual Systems

​

​

​

​

​

​

​

​

​

​

​

​

​

I faced a few challenges throughout this assignment. Most of which revolved around the site design and staying consistent with my images and color scheme. 

Developed multiple logo concepts and visual directions for Serenity, exploring a range of styles and motifs before finalizing the brand identity. Iterative sketches and work-in-progress designs allowed for informed decision-making and ensured the final logo was cohesive, versatile, and aligned with the product’s positioning.